How should law firm marketing differ by practice area?
Every practice area gets clients a different way. Your marketing should too.
Law firm marketing should follow how each practice gets its clients. Estate planning grows through advisor referrals, family law through trust and careful screening, personal injury through speed at intake, business law through relationships, and criminal defense through being answered the moment an arrest happens. A multi-practice firm needs a separate plan and a separate number for each practice.
Which practice area do you want to grow?
Estate planning
A CPA or financial advisor sends them. Your growth is the number of partners actively sending work.
See how it works →Clients arrive scared and comparingFamily law
They call three firms in one afternoon. The consult that feels safest wins, and the unfit ones eat partner hours.
See how it works →Clients arrive fast and call aroundPersonal injury
An injured person calls several firms. The first real conversation usually signs the case.
See how it works →Clients arrive through relationshipsBusiness & commercial
General counsel, CFOs, brokers, and lenders hire an attorney they know. Most firms leave that to one or two partners.
See how it works →Clients arrive urgently, often at nightCriminal defense
A family member calls after an arrest. The first firm that answers and sounds calm usually wins.
See how it works →Running more than one practice? Most multi-practice firms do. Each practice gets its own number and its own plan, reported side by side, so budget follows the work you want more of.